QBFox Healthcomm

steve
viviano

founder & CEO

Steve has run healthcare ad agencies for almost 20 years. As CEO at a major holding company, he created agency offerings in several new business sectors: high tech, specialty brands, OTC brands, medical devices and emerging healthcare technologies. He also led their growth from traditional media to digital, interactive services.

Steve's favorite part of the day has always been working directly with clients and helping them successfully drive brand performance. Now at QBFox, he is back with his senior team, Chet Moss and Stacy Patterson, and has built the agile, client-focused agency he always envisioned. Steve is a strong advocate for creating long-lasting partnerships based on trust and mutual respect.

megan
lugo

Account Executive

After her experience working in the fitness business (Megan is loaded with energy), she kicked off her industry career on the promotional side where the environment runs at lightning speed. She learned how to anticipate, not simply react. And quickly realized that this atmosphere is the one where she thrives. Two years ago, she shifted that vitality to the pharma space to deliver the excellence clients deserve while building relationships and, of course having fun (without the jumping jacks). Megan joined the QBFox family in December, 2019.

George
Abdy

Group Art Supervisor

Creative by nature and a designer by choice. For the first 10 years of his career, George honed his creative approach in the production of educational software and children’s television. For the past 10 years, George has brought his passion for streamlining complex ideas into simple strategies to healthcare communication.

In tune with the latest trends in user experience, with a knack for visually interpreting data for more engaging storytelling, at QBFox George effortlessly makes design work harder, connect better, and sell smarter, whatever the medium.

Mark
vespole

VP, Group Account Supervisor

Mark has always been an entrepreneur at heart. After obtaining his Business Management degree at West Virginia University, Mark started his own business on the Jersey Shore boardwalk. After a few years, his career took a turn into healthcare advertising. Fast forward 8 years—with his outgoing personality and business acumen, Mark has found his niche in client services.

Stacy Patterson, Md

Stacy
Patterson

Chief MEdical Officer

Stacy is a physician by training and a marketer at heart. She graduated Duke Medical School with honors and took the path less traveled into the pharmaceutical industry, working both at pharma companies, overseeing marketing, and advertising agencies. Before joining QBFox, Stacy built the largest medical department within advertising and created a completely new advertising offering—medical strategist.

Stacy loves to work closely with her clients to develop strategy, positioning and ultimately the ‘story’ that needs to be told to make her clients products a success in the marketplace. She is thrilled to join her long-time collaborators, Steve Viviano and Chet Moss, as part of the QBFox leadership team.

Chet
Moss

Chief creative officer

His father was an art director, typographer, writer. His mother a painter and a designer. So it’s no wonder Chet chose the creative life. His 35+ years in the industry span the consumer, pharmaceutical, and dotcom worlds where his peer-recognized talents have helped clients be successful again and again. His campaigns have won awards, driven business and changed consumer mindsets. “I look for an idea everywhere. In a museum, Netflix, my night table of books, even ESPN. And I’m always looking.” In 2018, Chet rejoined his longtime collaborators, Steve Viviano and Stacy Patterson, to create QBFox where his first task was the agency’s name and recognizable branding.

Gustavo
Estrella

SEnior digital Designer

Gustavo’s been a digital designer since day one. His journey began in New York with a degree in interactive media and went west to California to study advertising. As smart phones were showing up in more and more hands, he saw a future in those little screens and began applying his knowledge into the digital space. His ability to bridge both the digital and physical worlds has contributed to teams and brands across multiple industries. As the virtual universe continues to expand, one thing is certain: there will always be a need for an interface which he’ll happily design for you.

Laura a.
miller

editor in the Life sciences

Laura is a board-certified Editor in the Life Sciences (ELS) with more than 17 years of experience in healthcare/agency communications and peer-reviewed publications. Within the industry, Laura has worked on many brands in a vast array of therapeutic categories. With a rich background in literature, art, and science, she provides knowledgeable and creative perspectives to her teams when collaborating on impeccably polished work. In 2013, Laura passed the Board of Editors in the Life Sciences (BELS) examination to earn the distinction of ELS.

Jonathan
Richter

Chief Content Officer

Before finding his forever home in Pharma, Jonathan’s advertising career landed him on teams that added pots of gold to Lucky Charms, rebranded Jaguar as “not just for Connecticut anymore,” and invented Gogurt.

In Pharma, he has been a creative leader on brands of all shapes and sizes, from innovative startups to global blockbusters, including the largest HCP and DTC launch in history up to that time. Along the way, he has picked up lots of stories, a couple of scars, and numerous US and global awards.

Jonathan joined QBFox both for the ridiculously high concentration of over-achievers, and an approach that values results rather than hours.

Chris
viviano

CopyWriter

Chris knew he loved writing when he started looking forward to essays and papers at Bucknell University!

He’s worked in healthcare for 6 years starting at ad agencies and then moving over to PR, writing feature articles for his clients in both print and online publications.

Now, he’s back at an agency as lead copywriter on his own brand.