personally touching your
brand. Skillfully, daily.
July 2018. “Watch it because… upwards of 20 years together in the industry, the formidable team of Steve Viviano, Chet Moss, and Stacy Patterson have grown agencies within IPG and are already on to 4 assignments with
So why are so many ad
agencies managing that way?
ad agency business
lives by the clock.
All projects have hours. All humans have hourly rates.
Agencies love to measure them, track them,
and make sure clients get billed for them.
And too many agency people answer to the clock.
The typical ad agency business lives by the clock.
All projects have hours.
And all humans have rates. Agencies love to measure them, track them, and make sure clients get billed for them. And too many agency people answer to the clock.
Not by hourly accounting.
But by what counts most:
delivering the best thinking for our clients.
Leaving West Virginia University with his BS in Business, Mark certainly didn’t expect to be managing a premier, multimillion-dollar account within 6 years’ time. But then again, this is Mark: exceeding (and defying) expectations. From client services to team leadership to managing launches, it’s no wonder Mark likes the heat of a kitchen! And he handles everything with the coolness of the consummate professional.
And that’s no BS.
Contrary to popular belief, not every English Lit major ends up in academia. Jason’s career has taken several sharp turns. As a crime reporter for a NY daily tabloid, the executive creative director of a small digital agency, or a writer with a specialty in high-science brands, Jason’s career has been defined by one constant—the passion to learn and communicate.
Ok, two constants. Strong coffee.
George is creative by nature and a designer by choice. For over 20 years, he’s also been an explorer. In software, technology, children’s television, digital design, and now healthcare. With each, he’s applied his sharp visual eye and organizational skill to streamline complex ideas into simple strategies.
Speaking of complexity, George is also dad to two busy boys as well as the little league coach. But he’s really a kid at heart. This also lets him be a movie lover, an incurable dreamer and superhero connoisseur. It’s a marvel.
With over 25 years in pharma working on both the agency and client side, Stacy is well known as a leader in Medical Strategy. As both physician and intuitive marketer, Stacy understands a brand on its most cellular level and will uncover vital and differentiating ways to connect with her fellow HCPs.
She’s also an Alpha Omega Alpha Honor Society member from Duke University School of Medicine and a rabid Blue Devil hoops fan.
In an award-winning career that began on the consumer side with well over 100 TV spots (and wended its way through an internet start-up), Chet’s written and art directed for just about every therapeutic category in healthcare.
His parents were designers and painters, so it made sense to go into the family biz. A family that also includes 3 generations of comedians, ergo the need for a daily belly laugh (see above, gastroenterology).
Besides a long-time leader of award-winning agencies, Steve’s been a successful pharma rep and a Registered Pharmacist which means he can not only dispense prescriptions but also critical strategic, brand-building, and market-shaping insights. And dispense with the nonsense of requiring the staff to be “billable”.
And with a house full of musicians, it is no wonder he has a collection of five pianos, three drum sets and over twenty-five guitars.
imaging, and production,
you’ll have what the
need when you need it.
Our cup runneth over.
The next time you need a team to think.
... the next time you
need a team to think.
About a barrier-breaking MOA, killer concept or category-defining medical insight. About naming or gaming or wireframing. About getting a launch done with improbable efficiency.
If you’ve got a need big or small that requires this kind of experience, give us a call.